Audi Case Study

In mid 2006 MetroSigns was given the opportunity to present to Audi Australia after the motoring giant indicated a need to ‘clean up’ their existing signage as much of this did not conform to the strict Audi CI guidelines from Germany.

After detailing what we had to offer, MetroSigns was given the opportunity to conduct site surveys of all Audi Australian dealerships, with findings made available on our online project management system. We were then given the opportunity to supply some ‘secondary’ signage for one of Audi’s Sydney dealerships, allowing us to show the high quality of our work.

Following this, we became the first Australian supplier of all Audi signage, with primary signage previously being manufactured in Germany. This included everything from 6m high pylon signs, fascia signage, service lightboxes, directional signs and even fabricated letters and Audi ‘rings’ for some flagship sites across Australia.

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